Comparison · PolicyMogul vs Emily · August 2026
PolicyMogul vs Emily
PolicyMogul is a political monitoring and research platform built around a two-sided network: organisations publish policy asks, and parliamentarians and their staff use it free. Emily is an AI public affairs agent with published pricing (£69 or £149 a month) that cites the official record for every claim. This page sets out what each is, what PolicyMogul says its subscription costs, and what PolicyMogul offers that Emily does not.
Written by the Emily Politics team, so read our side with that in mind. Every claim about PolicyMogul comes from its own public website or from published UK public contract awards, dated and sourced in the methodology note below. Spotted something out of date? Email hello@emilypolitics.com and we’ll correct it.
| PolicyMogul | Emily | |
|---|---|---|
| Published price | £395 a month, self-reported on its own comparison pages | £69 or £149 a month, published |
| Observed public awards, annualised | None in the 106 notices we compiled | — |
| Contract length | — | Monthly. Cancel in one click |
| Free option | Free for parliamentarians and their staff | Free public tools for everyone: Westminster read, bill tracker, developer API |
| Model | Two-sided platform connecting organisations with parliamentarians | AI agent over the parliamentary record |
What PolicyMogul is
PolicyMogul connects the two sides of lobbying: organisations publish policy asks, and parliamentarians and their staff use the platform free.
It deserves credit on a point where this market mostly refuses: on our evidence it is the only UK political-monitoring vendor publishing a subscription price for a monitoring service. TheyWorkForYou, in the same category, publishes API call tariffs rather than a subscription.
What buyers pay, where the record shows it
The figure PolicyMogul publishes is £395 a month, stated on its own comparison pages rather than a pricing page (we could not find one on its site, checked July 2026). It is self-reported marketing copy and we have found no independent corroboration, so verify the live number with the vendor before you budget against it.
PolicyMogul does not appear in any of the 106 UK public procurement notices for political monitoring we compiled from Contracts Finder. That fits a wider pattern in this market: no vendor in our records has both published a list price on its own site and won UK public political-monitoring work.
Across the market as a whole, UK public awards in this category with a disclosed value and term typically annualise to a band with a centre of £10,000 to £12,000 a year. Two caveats travel with that band: the VAT basis of the notices is unresolved, and Contracts Finder cannot see contracts below its publication threshold, so it describes the visible institutional lane only.
Two structural notes on that record. Every valued award is quoted as a contract total, never per seat and never per year, and most contracts run long: of the 70 awards carrying a term, 54 are for 24 months or more.
Published per-seat prices do exist in the wider market: EU-focused Policy-Insider.AI, for example, advertises from €129 per user per month.
What Emily does differently
Emily is an AI public affairs agent rather than a monitoring feed. You ask questions in plain English and she searches the parliamentary record, writes the briefing or the letter, and tracks your stakeholder engagement. Every claim is cited back to the official record, each answer carries a log of what she checked (the searches that found nothing included), and you can ask her at any time for a dated, evidenced account of the work she has done on your subscription.
The contract is the other difference. Prices are published: £69/month Standard or £149/month Professional, each with a 7-day trial and billing by the month. There is no minimum term and no auto-renewal into a longer contract. Notice is symmetric: we cannot lock you in for longer than we lock ourselves in.
No auto-renewal. No minimum term. If you leave, it takes one click and we part as friends. We would rather earn next month than own it.
Emily is currently in invite-only beta: join the waitlist. The free surfaces are open to everyone now: the daily Westminster read, the live bill tracker and the developer API.
Run both, then decide
You do not need to cancel anything to find out. Run Emily alongside PolicyMogul until your renewal date, then decide with both sets of output in front of you. Running two suppliers at once has precedent in the public record: through 2025, Historic England held concurrent contracts for Dods political monitoring (£12,500 a year annualised) and Vuelio media and database services (£15,568 a year annualised), both published on Contracts Finder.
Whatever you choose, read your current contract’s term and notice clause and put the notice date in your diary. Knowing the date costs nothing.
What PolicyMogul has that Emily does not
An honest list. If one of these is the job, PolicyMogul is the better buy.
The parliamentarian network
PolicyMogul's free side gives it real distribution inside Parliament: parliamentarians and their staff use it at no cost, and organisations publish policy asks where those users can find them. Emily has no equivalent channel and does not put your material in front of MPs.
A published price
PolicyMogul publishes a subscription price in a market that mostly sells by consultation. That deserves saying plainly, because we argue for published pricing ourselves.
Common questions
How much does PolicyMogul cost?
PolicyMogul is, on our evidence, the only UK political-monitoring vendor publishing a subscription price for a monitoring service: £395 a month, stated on its own comparison pages. Treat the figure with care: it is self-reported marketing rather than a checkout price, and we could not find a pricing page on its site (checked July 2026). TheyWorkForYou, in the same category, publishes API call tariffs from £20 a month.
Is Emily cheaper than PolicyMogul?
On the published numbers, yes: Emily's tiers are £69 or £149 a month against PolicyMogul's self-reported £395 a month. The comparison is only as good as its source, though: PolicyMogul's figure comes from its own comparison marketing, and published prices exist elsewhere in the wider market too, for example EU-focused Policy-Insider.AI from €129 per user per month. Check the live numbers with each vendor before you budget.
What is the difference between PolicyMogul and Emily Politics?
PolicyMogul is a two-sided platform: monitoring and research for subscribing organisations, free access for parliamentarians and their staff, and a channel for publishing policy asks. Emily is an AI public affairs agent: you ask questions in plain English and she searches the parliamentary record, writes the briefing or the letter, and tracks your stakeholder engagement, with every claim cited back to the official record and a per-answer log of what was checked.
What does PolicyMogul have that Emily does not?
Free access for parliamentarians and their staff, and the network that comes with it: organisations can publish policy asks where MPs and their teams will see them. Emily does not put your material in front of parliamentarians. PolicyMogul also publishes a subscription price, which most of this market refuses to do.
Also compared: Dods Political Intelligence vs Emily, DeHavilland vs Emily, and the full seven-tool comparison of UK political monitoring.
Methodology: descriptions of PolicyMogul come from its own public website, checked in July 2026; quoted phrases are its own wording. Contract figures are UK public awards published on Contracts Finder, compiled on 11 August 2026; each annual figure is the disclosed contract total divided by the disclosed term, and awards without a value or a term are excluded. “Not published” means we could not find pricing on the provider’s public site at the check date; it may be available on request. This page is maintained by Sinatra AI Ltd, the company behind Emily.